Problem: The through of programming is often scary for many people who find it almost impossible to work with codes, and believe the practice is reserved solely for geniuses. The Codecademy was created in order to show that learning to program is easier than you think, as long as the teaching is done in a simple, uncomplicated and interactive way. The company was launched in 2012 by the then 22-year-old pair of Zach Sims and Ryan Rubinski. 

Solutions: The free platform teaches programming from the most basic steps, presenting the subject in a focused and accessible manner. All you need to get started is to register. The lessons are short and divided into small modules with exercises in the form of games. You can learn HTML, JavaScript and Python, for example. In 2013, the company launched the Hour of Code an application for the IOS system, which teaches how to program for smartphones.

Schools and teaching institutions may work in tandem with the company to set up specific courses. The Teaching Resources program, for example, was created with the UK Department of Education and the Computing At School organization to provide teachers with the tools needed to teach computer science in schools and universities. Another partnership, made with the DonorsChoose.org site, gives high school students in America's public schools who complete a 12 hour of JavaScript course $100 to acquire, from the site, equipment for their classrooms.

Outcomes: After being up and running for just one week, the Codecademy had attracted 200000 backers, including the then mayor of New York, Michael Bloomberg. Today, it has 24 million users. The example of young Tommy Nicholas, who learned to code within the tool and by 2013 had his site, Coffitivity, included in the Time magazine list of the best 50 websites, is displayed on the site.